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A communications strategy is designed to help your organization communicate clearly and effectively to meet core objectives. It sets the tone and direction so all your activities, products/services and programs work together to achieve a desired change with key stakeholders. Our communication strategies are written to solely drive business results.
Companies must be fully prepared to detect and respond to emerging issues that impact their industry or company on a moment’s notice. When these situations occur, we help clients engage on the issues that matter most across a full spectrum of stakeholders in the financial, political and social arenas.
Corporate Social Responsibility
Today’s consumer wants to purchase brands that align with their moral compass. Studies show that socially responsible companies attract and retain customers that will pay a premium for their products, knowing that part of the profits will assist social causes they care most about. CSR programs also can boost employee morale and lead to greater productivity in the workplace.
Integrated Marketing Communications
Integration is only as powerful as the sum of each part. We don’t compartmentalize public relations and communications. We take a holistic approach and suggest ideas and programs that are synthesized with other marketing disciplines.
Executive Coaching/Leadership Development
Everything communicates. Today’s leaders are asked to be visible, personal and relatable. We assist senior executives from CEO’s to senior leaders craft their stories with executive coaching and thought leadership activities.
Effective media relations campaigns begin with good stories. Storytelling is a timeless part of good media relations campaigns. Compelling stories all have interesting characters, conflict, tension and resolution. For companies and brands to break through the clutter, storylines must engage your audience, be authentic and targeted to the correct media outlet.
Communication is vital for any business. Whether you are talking to employees, customers or the public, you need constant two-way flow of information to be successful. We make sure both external and internal strategies work in tandem through different communication channels to maximize business results.
Reputation & Crisis Management
Your reputation is everything. We’ve led publicly-traded and private companies through difficult times. Today, companies and brands must be prepared to activate a playbook on a moment’s notice. Customer expectations, social media and increased regulation have tightened the timeline to preserve your reputation.
We live in a digital-first world and the reality is that our connected lives require brands to meet audiences where they are living. In a time when trust in news sources is at an all-time low, influencer marketing can foster good will. The right influencer can reach your target audience, build trust and drive engagement. We make sure the social media influencers we recommend always align with the vision of our clients.
Sports create conversations. It brings people together. Sports marketing partnerships give companies the ability to engage with passionate fans and grow their brand awareness. But to be highly successful today, brands must partner with sports teams or league entities that bring fans unique experiences they can’t get anywhere else.
We develop strategy and company-wide communications with government and public affairs programs impacting the communities where our clients conduct business. We engage in policy discussions and build meaningful public/private partnerships to drive solutions for key societal issues of the day.
Every effective speech has two main objectives. Making a great impression and leaving your audience with two-three provocative takeaways. Speeches we write on behalf of our clients are memorable, have structure, strike the right tone and use repetition so your audience walks away with a clear understanding of your key points.