Tips for Hiring a PR Agency
For companies and brands to succeed today, selecting the right public relations agency has become critically important to grow your business. A PR agency is responsible for your company and …
Effective Ways To Ensure A Successful Media Relations Campaign
Effective media relations campaigns begin with good stories. Storytelling is a timeless part of good media relations. For companies and brands looking to break through the clutter, storylines must engage …
Looking for a Great PR & Marketing Podcast?
Check Out Lead Balloon! Every day I enjoy listening to a variety of podcasts while having my morning coffee. They include The Daily from the New York Times, NPR’s How …
Enhancing The Sports Fan Experience
Today marked the kick-off session of the Brandweek Sports Marketing summit. What struck me as one of the overarching themes of the day, is the role technology continues to play …
Adweek 2020 Podcasts of the Year Awards
During the pandemic, we’ve all lost valuable commuting time listening to podcasts. Yet, I try to devote a portion of each day to listen to my favorite marketing, news & sports …
Brand Purpose: Continuing Theme at ANA Masters of Marketing
Each year, one of the highlights on the marketing world calendar is the annual “Masters of Marketing” event put on by the Association of National Advertisers (ANA) in Orlando. Not …
Why Did Quibi Fail?
Six months ago, Quibi was launched with great fanfare. It had $1.75 billion in funding, a dream team senior management with Jeffrey Katzenberg and Meg Whitman and 10 minute bite-sized …