Why Did Quibi Fail?

Six months ago, Quibi was launched with great fanfare. It had $1.75 billion in funding, a dream team senior management with Jeffrey Katzenberg and Meg Whitman and 10 minute bite-sized TV shows that seemed perfect for Generation Z’s short attention spans.

Like many who were curious, I signed up for the free trial but my interest quickly faded. Here’s my take on why I believe Quibi failed.

See the rest of this post at: https://www.linkedin.com/pulse/why-did-quibi-fail-jonathan-stern/

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